anastasia beverly hills beauty

Anastasia Soare, the creative force behind Anastasia Beverly Hills, introduced the Golden Ratio®—an eyebrow shaping technique used to help create the illusion of facial symmetry, which is how people identify outward beauty. 

At the center of our Anastasia Beverly Hills collection is Anastasia brow gel, Brow Wiz, Brow Wiz Deluxe, and Brow Definer, but in the years since the brand launched ABH has expanded from eyebrows to makeup—which means you'll also find blush, lipstick, and eye shadow to help you refine and redefine your look. For even more, check out our Beauty collection—where you'll find Anastasia Beverly Hills makeup alongside cosmetics, hair care, and skin care from the brands you know and a few you may not.