"doona"

Born out of the desire to simplify life for new parents, Yoav Mazar set out to transform infant car seats into something safe yet simple and practical. The result was the Doona stroller and car seat—a revolutionary device that makes transitions between the stroller and the car seat simple thanks to the fact that the Doona stroller and car seat is an all-in-one device.

Fast forward a few years and what was a stroller company now makes so much more. Along with the stroller, Doona's lineup includes the Doona trike, better known as the Liki—a sleek, urban ride-on that comes fully assembled and folds and unfolds at the click of a button. And with its back handle extended, you can help guide your little one if or when they need it. Add to that a slew of Doona accessories, like Doona stroller travel bags and extra car seat bases, plus rain and winter covers, and fun helmets to help protect them while riding the Doona trike, the company has become a go-to for parents of littles who value form and function in equal measure.  

Ready for more? Shop our kids' boutique—where you'll find Doona products alongside industry stalwarts and newcomers alike, as well as toys and clothes for kids at every age.