Viral Beauty Products

Whether you're a seasoned social scroller or just want to get (or stay!) up to date on what's trending, our collection of viral beauty products is worth the hype. From BeautyTok favorites to IG darlings, these holy grail products are breaking the internet one "like" at a time. Because the buzz refreshes faster than your FYP, we've worked tirelessly to keep up with our ever-changing rotation of celeb-approved, influencer-backed viral makeup products.

Consider cult-favorite fragrances from up-and-coming brands, seasoned skin care products that are suddenly finding the limelight (and rightfully so!), TikTok beauty products found in viral makeup hacks (see #TikTokMadeMeBuyIt), and iconic K-beauty viral skin care products for that glass skin aesthetic.

Want more? Shop beauty best sellers and our assortment of beauty essentials.