Augustinus BaderThe Rich Haircare Duo

WHAT IT IS:
Nourish, boost shine and smooth dry, frizzy hair with this limited-edition duo powered by TFC8.

SET INCLUDES:
- The Rich Shampoo
- The Rich Conditioner

WHAT IT'S FOR:
Formulated for all hair types

WHAT IT DOES:
The Rich Shampoo:
- Helps revive extra-dry, colored, heat-damaged and breakage-prone hair.
- Deeply nourishes, conditions and smooths hair for silkier, softer strands.
- Helps increase volume and shine while reducing shedding and breakage.
- Helps soothe scalp irritation or dryness.
- Scented with rose and geranium.

The Rich Conditioner:
- Restores damaged hair and strengthens strands, helping reduce breakage and prevent split ends.
- Deeply hydrates and helps nourish dry, brittle hair.
- Reduces frizz and smooths locks for a glossy finish.
- Helps detangle and soften hair.
- Helps improve volume for fuller-looking hair.

KEY INGREDIENTS:
The Rich Shampoo:
- TFC8 is a proprietary blend of amino acids, high-grade vitamins and peptides that transforms Augustinus Bader's potent formulations into smarter, adaptive haircare capable of addressing individual concerns.
- Moringa Oil helps restore dry, damaged strands while supporting moisture retention and soothing scalp dryness and irritation. Ideal for color-treated hair.
- Black oat complex helps improve the surface structure of the hair, increasing smoothness, gloss and bounce back, while helping to prevent split ends.
- Brassica seed extract is a powerful conditioner that helps restore and prevent damaged hair, lock in moisture and tame frizz.
- Baobab oil has long been used to combat dry, brittle and damaged hair.
- Pomegranate seed oil helps strengthen hair and boost shine.

The Rich Conditioner:
- TFC8 is a proprietary blend of amino acids, high-grade vitamins and peptides.
- Biolipid complex helps protect and improve the moisture balance of the hair. It helps condition and smooth hair while also hydrating and soothing the scalp.
- Marula oil helps deliver protection and moisture to strands.
- Sunflower sprout extract helps protect hair from heat, urban pollution and UV stress while helping to replenish chemically treated hair and restore the resilience of hair.
- Peptide-protein complex helps protect hair from pollution and restore hair from UV damage and oxidative stress, while helping to visibly improve hair moisture and enhance shine.
- Rice protein complex aids in protein replacement in damaged hair, helping to restore brittle, damaged locks.

HOW TO USE IT:
- Apply The Rich Shampoo to wet hair and massage gently into the hair and scalp. Rinse and repeat as required.
- Apply The Rich Conditioner to clean, damp hair after using The Rich Shampoo. Work conditioner through the length of hair. Leave on for 1-2 minutes. Rinse thoroughly.

CLINICAL RESULTS:
The Rich Shampoo + The Rich Conditioner (4 weeks):
- Hair frizz is reduced by 78%.*
- Hair shine is increased by 76%.*
- Hair buildup is reduced by 95%.*
- 97% agree hair feels deeply nourished.**
- 99% agree hair feels softer and smoother.**
- 98% agree shine is visibly increased.**

*Based on a 4-week clinical trial with 35 participants (m/f) age 18-59.
**Based on a 4-week consumer perception study with 105 participants (m/f) age 18-59.

Web ID: 5247534