Boi-ing Cakeless Full Coverage Waterproof Liquid Concealer

4.4 (1,290)
$27.00
Low Stock
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WHAT IT IS:
Cover more, CAKELESS! This multi-purpose, full-coverage liquid concealer hides it all, from dark undereye circles to blemishes and discoloration...yet it feels lightweight and doesn't cake, crack or settle into fine lines.

WHAT IT DOES:
The formula includes algae-derived ingredients known for smoothing the look of skin and specially coated pigments that leave a natural finish that doesn't flake or crease. The Cushion Tip applies the long-wearing* and waterproof** formula evenly for blendable, full coverage.

HOW TO USE IT:
- To avoid cakiness, don't lay it on thick! Smooth on one layer of Cakeless Concealer and blend.
- To slim and shape the look of your face, contour with a deeper shade and highlight with a lighter shade.

CLINICAL RESULTS:
- 24-hour long-wear*
- Waterproof**
- 97% said it looks smooth***
- 94% said it doesn't look cakey***
- 95% said it conceals dark undereye circles***

*Instrumental test on 20 women
**Instrumental test on 22 women
***Self-evaluation by 109 women after 1 week

  • 0.2 oz.
  • Product ingredient listings are updated periodically. Before using a Benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
  • This product is part of Glowhaus, a makeup and skin care boutique featuring all things dewy, sparkly and bright.

Web ID: 3378007

Ratings & Reviews

4.4/5

1,290 star ratings & reviews

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1 month ago

Didnot cover completely.

I tried but it was not solid to cover really good.

Customer review from macys.com

1 month ago
from Surrey

Great buildable concealer

Amazing concealer I liked I could keep it natural but still have the coverage but also build it up for a full coverage look it lasts really well and bonus the packaging is so cute!

Customer review from benefitcosmetics.com

3 months ago
from ATTLEBORO, MA

I wish I tried it sooner.

I recently tried this concealer and I wish I did sooner. It's full coverage but not thick under the eyes. It's very hydrating , blends beautifully and doesn't settle into fine lines. It makes your undereyes look very smooth. Not forget to mention that The packaging is very cute.

Customer review from benefitcosmetics.com

4 months ago
from United States

It got my dark circles and away and was the perfect shade.

Yes, because they are cool to look at and see how the products look with others things. They don't have a problem with them but they are still good on my face

Customer review from benefitcosmetics.com

5 months ago
from Hagerstown md

Best concealer I've used

Color is right on point couldn't ask for better concealer and the price is reasonable for the quality of product. I definitely will recommend Benefits Cosmetics

Recommends this product

Customer review from benefitcosmetics.com

5 months ago
from TALLADEGA, AL

Just ok

I recently purchased boi-ing concealer to try out and while I had high expectations, my experience was somewhat mixed. First, let's talk about the packaging. The concealer comes in a cute and compact container that is easy to throw in your makeup bag for on-the-go touch-ups. Benefit always nails the aesthetic, and this product is no exception. In terms of formula, Boi-ing boasts being full coverage, which is attractive for anyone looking to cover blemishes or dark circles. The consistency is creamy, and it applies easily with a brush or finger. Initially, the coverage is quite impressive, and it does a good job of masking imperfections on the skin. However, my main issue with it was the application. I found the product to be a bit patchy upon blending. It did not seamlessly meld into my skin, which is something I typically look for in a concealer. Instead, it tended to cling to certain areas, making it noticeable that I was wearing makeup. This inconsistency was especially apparent on drier patches of skin, where it seemed to accentuate texture rather than smooth it over. Moreover, I noticed that throughout the day, the concealer settled into fine lines and creases, which was disappointing. For a full-coverage concealer, I expected a more long-lasting and flawless finish. That said, it might work better for those with oily skin, as it could provide a more matte finish and might not emphasize dryness or texture as much. On the flip side, for anyone with dry or combination skin, I would recommend prepping with a good moisturizer or hydrating primer to improve the application experience. All in all, Benefit's Boi-ing Concealer has some commendable qualities, such as its initial coverage and nostalgic packaging, but the issue of patchiness and settling may be a dealbreaker for some. If you're willing to experiment with techniques and ensure your skin is well-prepped, it could still be a useful addition to your makeup toolbox. However, for my needs, I think I'll be on the hunt for alternatives that offer a more seamless application and comfortable wear.

Customer review from benefitcosmetics.com

6 months ago
from London

All Caked Up!!!!

I bought the concealer and Hoola Matte Bronzer for my grandaughter..The bronzer is great !! The concealer is caled up and went flaky , definitely not cakeless!!

Customer review from benefitcosmetics.com

Response from benefitcosmeticspwr

benefitcosmeticspwr5 months ago

Hi there, Thank you for taking the time to leave a review. We are so sorry for your disappointment. Please contact customercareuk@benefitcosmetics.com & a member of the team will be happy to help you. Best wishes

7 months ago
from VALDOSTA, GA

Great coverage

I love this concealer, you can build it up to conceal anything, not cakey. Been using for 4 years now. Also really love the packaging, looks like a pencil.

Customer review from benefitcosmetics.com