Long-Wear Gel Eyeliner

4.7 (2,912)
$37.00
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Product Details

Web ID: 103208

What It Is

A true original. This award-winning long-wearing eyeliner offers the precision of liquid liner with the ease of a gel-based formula--all with 12 hours of waterproof and sweat- and humidity-resistant wear.
  • What It Does

    Highly pigmented, this gel formula delivers subtle to dramatic looks that are easy to apply, long-wearing and won't smudge or fade.
  • How To Use It

    Dip the tip of the Ultra Fine Eyeliner Brush (sold separately) into Long-Wear Gel Eyeliner, being sure to coat both sides of the brush. Wipe off any excess on a tissue. Working quickly, apply liner in short, even strokes close to the lash line, from the inner to the outer eye corner.
  • Features

    • 0.1 oz.
  • Shipping & Returns

    • California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
    • Please call customer service for returns.
    For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.7/5

2,912 star ratings & reviews

Write a review
81.1% of reviews have 5 stars
2361
10.9% of reviews have 4 stars
316
3.5% of reviews have 3 stars
101
1.9% of reviews have 2 stars
54
2.7% of reviews have 1 star
80

7 customer images

2,912 reviews
Mommy
5 days ago

Eyes

Totally worth the price and value, it was long lasting did not smear, easy to apply!

Recommends this product

Customer review from macys.com

notadressgal
5 days ago

Bobbi Brown cream eyeliner in Sepia

I bought the color ‘Sepia’. It goes on very easily using a small short brush. For me, the look is less stark than my usual black. I like it so far. A downside: you have to add cleaning your brush.

Customer review from macys.com

Laurie
1 month ago

It never comes off unless you take it off at the e

I ve been buying h this eyeliner for 8 years love it

Customer review from macys.com

Adrene
1 month ago
from Oklahima

Bobbie Brown - best gel eyeliner !!

Bobbie Brown Best gel eyeliner ever

Recommends this product

Customer review from macys.com

Cinnie
1 month ago
Incentivized review
Verified PurchaserYes
SUBMITTED AS A SWEEPSTAKES ENTRYYes

Gel eyeliner

Great eyeliner

Recommends this product

Susan
1 month ago

Excellent Eyeliner

My first time trying gel liner. I like it!

Customer review from macys.com

Joni
1 month ago

To thick

Does not go on smoothly….to thick, and the recommended brush is to thick

Customer review from macys.com

Joy
2 months ago
from Richmond, VA

It's probably me . . .

I like it, but the thin liner brush bristles separate preventing me from forming a nice, thin solid line. It takes me longer to apply than I care to take.

Customer review from macys.com