About The Brand
Pairing luxury fabrics with innovative design, CUUP sits at the intersection of style and function. Engineered and crafted for all that you do, CUUP creates intimates and swimwear that are equal parts modern and timeless, minimal and supportive, soft and strong. And they're made for real bodies. Based on measurements from real women, CUUP features a dynamic sizing system that delivers the same style and support across 53 sizes--accentuating your natural form and bringing confidence and comfort to your day.In addition to supporting your body and your movement, CUUP works to support the planet. From using soft, breathable, TENCEL™ Modal yarn made from sustainably sourced wood pulp to its regenerated nylon made from fishing nets pulled straight from the sea, as well as discarded fabrics and recycled nylon, CUUP is changing the way swimwear and intimates are created in more ways than one.
