Full Shampoo

4.5 (848)
$44.00
Size:8 oz.
Tiles
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Product Details

Web ID: 4844521

What It Is

Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body.

  • What It's For

    - All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
    - Safe for color-treated and chemically treated hair.

  • What It Does

    A light, lacy lather rinses clean without stripping or dehydrating hair. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. The extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

  • Key Ingredients

    Phospholipids derived from soybeans help fight frizz and protect against humidity.

  • How To Use It

    - Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Full Conditioner, then rinse thoroughly.
    - Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.

  • Clinical Results

    - 84% of women said their hair felt thicker.*
    - 87% of women said their hair had more body.*
    - 86% of women said their hair looked fuller.*

    *Consumer perception study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses).

  • Features

  • Shipping & Returns

    • Our Normal Gift Boxing is not available for these items.
    • California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
    You have 30 days to return most Bloomingdale's purchases. The Final Offer items are Final Sale and cannot be returned. For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.5/5

848 star ratings & reviews

Write a review
72.4% of reviews have 5 stars
614
10.7% of reviews have 4 stars
91
10.5% of reviews have 3 stars
89
3.7% of reviews have 2 stars
31
2.7% of reviews have 1 star
23

10 customer images

848 reviews
External reviewer
5 days ago

Made a difference

Hair is smoother, fuller. Have had comments, have you done something different?

Customer review from VIRTUE

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
GabrielaCP
9 days ago
Incentivized review
Verified PurchaserYes
SUBMITTED AS A SWEEPSTAKES ENTRYYes

Love it!

My new favorite shampoo!

Recommends this product

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
ANGIE A.
10 days ago

Looking for a new shampoo and conditioner

I’m looking for a new shampoo and conditioner for my graying straight hair. I don’t use a blow dryer or irons on my hair. I purchased the travel size to try it out. I have used it twice and I loved the lather and the light scent of the shampoo. My hair felt so soft while it was air drying, however, my hair looked greasy after one day. That is a dealbreaker since I don’t like washing my hair every day. The hunt continues for a new shampoo and conditioner.

Customer review from VIRTUE

Gail R.
10 days ago

Diversity

Your products are perfect for my type of thick hair! Thank you

Customer review from VIRTUE

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
Alyssa E.
15 days ago

Mixed. Love the smell of

Mixed. Love the smell of the product; however, hair has felt more brittle than before.

Customer review from VIRTUE

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
Ivette P.
15 days ago

Works great

Definitely gives my hair volume and I have very thin, fine hair. The conditioner is also great!

Customer review from VIRTUE

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
Kristen M.
17 days ago

Virtue Full Shampoo

Love the conditioner but do not love the shampoo, it lathers well and smells amazing but when rinsing my fine hair was tangly. It did not give me that smooth rinse out that I prefer.

Customer review from VIRTUE

Diane B.
17 days ago

I love the suds &

I love the suds & easy comb out after I shampoo. My husband loves it too. 😃

Customer review from VIRTUE