Smooth Shampoo

4.5 (389)
$18.00 – $78.00
Make a selection to see available offers
Size: Please select
Tiles
LOYALLISTS GET FREE SHIPPING! Sign Up
LOYALLISTS: No minimum EVERYONE ELSE: $50 or more
PLUS, FREE RETURNS! Info/Exclusions

Product Details

Web ID: 4844518

What It Is

Turn frizz-prone hair into silky strands on their best behavior with Virtue Smooth Shampoo.

  • What It's For

    - All hair types, especially those with frizz-prone, wavy or curly hair.
    - Safe for color-treated and chemically treated hair.

  • What It Does

    The luxurious lathering shampoo provides a soft and smooth finish. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.

  • Key Ingredients

    - Phospholipids from soybeans help fight frizz and protect against humidity.
    - Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.

  • How To Use It

    - Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Smooth Conditioner, then rinse thoroughly.
    - Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.

  • Clinical Results

    - 97% of women said their hair looked smoother.*
    - 97% of women said their hair looked healthier.*
    - 80% of women felt their hair looked smoother and more hydrated.**

    *Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).
    **Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).

  • Features

  • Shipping & Returns

    • Our Normal Gift Boxing is not available for these items.
    • California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
    You have 30 days to return most Bloomingdale's purchases. The Final Offer items are Final Sale and cannot be returned. For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.5/5

389 star ratings & reviews

Write a review
294
38
33
13
11
2 days ago

I may have picked the

I may have picked the wrong one for my hair type. It makes my hair feel more coarse.

Customer review from VIRTUE

4 days ago

Love the Virtue Smooth Shampoo!

Love the Virtue Smooth Shampoo! My hair feels and smells fantastic.

Customer review from VIRTUE

4 days ago

Not my cup of tea

Unfortunately not the product for me. They promised soft and hydrated I got dry and freeze.

Customer review from VIRTUE

6 days ago

Amazing!

I bought this and the full shampoo. I thought my hair was fine but my hairdresser said it’s medium. I have waxy frizzy hair and this really helps the frizziness without weighing it down. A little goes a long way!! I usually have to blow dry my hair to look. Ice but with my curling wand to add a few waves it looks amazing and is so bouncy!

  • Photo from Morgan G.

Customer review from VIRTUE

23 days ago

Life changing!

This shampoo, paired with the conditioned and the 6-in-1 styler cream has changed my life. I've grown up with thick, wavy hair and have always struggled to find products that actually just smooth the frizz, without weighing down my hair or making it 'straight'. I've found it! This hair cocktail has given me so much confidence. I love wearing my natural hair texture now, or, even styling it. My boyfriend even commented and said 'you hair feels so lightweight'! Will be repurchasing for forever!

Customer review from VIRTUE

28 days ago

Shampoo review

I do not think the product works well with the other products that were recommended by your Quiz. My hair feels dryer since using these products.

Customer review from VIRTUE

30 days ago

Good

Complimentary from virtuelabs I love this shampoo it makes my hair so smooth and it volumes my hair. Which I loook for. It’s also can tell my dry ends comes out of it. I also love the smell. You don’t need much either.

Customer review from VIRTUE

1 month ago

Great

I have been struggling with frizzy hair for a long time, and after trying countless shampoos that didn’t make any difference, I finally found one that works! This shampoo made a noticeable change from the very first wash. My hair felt smoother, more manageable, and the frizz was significantly reduced. Gifted by virtuelabs Gifted by virtuelabs

Customer review from VIRTUE