"living proof"

In 2005, a group of renowned hair stylists and MIT biotech scientists came together to solve real-world hair problems. The result is Living Proof--a brand dedicated to creating science-based products that support healthy, beautiful hair. With a research and development team comprised of expert chemists, formulators, and stylists that understand how complex individual hair types can be, every product--from Living Proof dry shampoo to the brand's styling creams and hairsprays--is created to get to the root of the problem. Today, with decades of research and innovation behind it, Living Proof continues to push science, and boundaries, to ensure maximum efficacy, safety, and performance--all while remaining cruelty free. 

Living Proof Shampoo & Conditioner. Rejuvenate and replenish your hair from root to tip with Living Proof shampoo and conditioner. Formulated to cleanse but never strip and moisturize without weighing you down, Living Proof hair care makes it easy to choose just-right combinations to achieve soft, healthy hair. Explore our collection to find Living Proof shampoo and conditioner developed for those with fine, curly, or damaged hair, and more.

Living Proof Hair Styling Products. Whether you experiment with your hair daily or have a signature look for weekdays and weekends, Living Proof hair spray, texturizing spray, curl enhancers, and more can help you make the most of your mane. Shop our Living Proof hair care collection for science-based products inspired by all your favorites styles.